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Group 7’ is the latest exclusive fad on TikTok – and it’s all thanks to one singer trying to promote her newest song.

This is what you need to know about the trend that everyone from actor Madelyn Cline to carmaker Hyundai is jumping on.

Algorithms, by their very nature, are made to be manipulated; it's just not easy to figure out, experts say. But one L.A.

I haven’t seen anything like this in awhile. It’s also immaculate marketing,” one TikTok user said about the group 7 craze.

A new TikTok trend has users identifying with "Group 7," thanks to an indie rock artist's mission to promote her new single. Here's what it means.