Advertising is Roblox’s biggest profitability lever. Older users already make up most of Roblox’s daily active users, and retaining them as they spend more could dramatically improve monetization.

The best part is that you can earn free bonuses by using promo codes. This guide presents the most recent "How to Train Your Dragon" codes, how to redeem them, and where to get new ones. As of now, ...

Roblox has become one of the most popular video games of all time, but it has a darker side, where hate speech and racism are reportedly spreading unchecked. The online platform enables users to ...

Disney is going all-in on Fortnite, but could recent Roblox controversy dampen the magic? Online gaming is a kid’s paradise, where millions flock to build, battle, and bond in vibrant digital worlds ...

Roblox is one of the most popular games in the world right now, regularly topping the most-played charts on PlayStation and Xbox, with over 380 million monthly active Roblox users across all platforms ...

GameSpot may get a commission from retail offers. Battlegrounds might be literally built into the acronym PUBG, but Krafton sees something far bigger for the battle royale game's future. The company ...

Daily active users for Roblox hit around 85 million by the end of 2024, with hours engaged being 21.7 billion, up 30% year-over-year. This growth is driven by Roblox’s community-driven ecosystem, ...

HomeKit compatibility used to attract a noticeable price premium when buying smart home products, but the Matter standard is changing that – and Ikea is now going all-in on this. The company says that ...

Another major egg hunt-style event is here in Roblox. The Hatch 2025 event has already elicited mixed reactions from the community. However, given that it is Roblox, the event is live, and thousands ...

"Jump Stars" has already caught the eyes of "Roblox" anime fans with its fast-paced 3v3 battles, where players fight to establish who's the best fighter. Unlike other anime games out there, "Jump ...

Grow a Garden has released its Summer update 1.11.0, propelling the Roblox game to comfortably the highest recorded concurrent player count in video game history. The patch notes are below. The ...

As anti-ICE protests intensify across the country, kids are turning the social gaming platform Roblox into a protest ground online. After her story published, Lorenz shared an update that Roblox ...