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‘A Minecraft Movie' Is a Smash - So, Where's the ‘Roblox' Film?

Minecraft just blew away expectations at the box office, and if anyone in Hollywood is doing their job, the phones over at Roblox ought to be ringing off the hook with 3-1-0 numbers. For kids of a ...
Los Angeles Times

Train a virtual dragon? Film studios turn to Roblox and other games to reach young fans

Surrounded by virtual cliffs and a cascading waterfall, dragon riders on Roblox’s massive online gaming platform immerse themselves in a memorable scene from “How to Train Your Dragon.” In the ...
The Hollywood Reporter

Sony Is Using Roblox to Market ‘Karate Kid: Legends’ to the Next Gen (Exclusive)

How else are you gonna teach Gens Z and Alpha to wax on and off? By Tony Maglio Paris Hilton Has a New Web Series About Designing a Home Around Her ADHD (Exclusive) Adam Pally Uses His First-Ever ...
Digital Trends

Roblox to launch free ‘Karate Kid Training Simulator’ with exclusive rewards

Roblox players will soon be learning new karate moves starting with these four famous words: “Wax on, wax off.” Gamefam has teamed up with Sony Pictures to launch the free Karate Kid Training ...