With the pandemic pushing most of our social interactions online, other aspects of life have gone digital, too. Now, instead of spending money on real, tangible items, certain consumers have indulged ...

Click to share on X (Opens in new window) X Click to share on Facebook (Opens in new window) Facebook Hasbro has entered into an official partnership with the wildly popular Roblox online game to ...

Peripheral manufacturer Razer and Roblox have signed a partnership for branded peripherals bundled with in-game items. The product line includes the BlackWidow V3 mechanical keyboard, Orochi V2 ...

Helping to grow digital apparel and accessories options on Roblox, DKNY has partnered with in-game retailer Dubit to create a collection of virtual products on Roblox, the fashion brand announced ...

E.l.f. Beauty is testing real-world commerce capabilities within its E.l.f. Up! experience on Roblox as part of an extended partnership with the platform, according to details shared with Marketing ...

E.l.f. has become the first beauty brand to test real-world commerce in the Roblox virtual world, via the platform’s collaboration with Wa l mart. E.l.f. has created a virtual kiosk within its E.l.f.

When every kid is into something slightly different, it can be hard to find a toy that’s guaranteed to please. With over 115 million active monthly users, it’s a pretty safe bet that if you get a toy ...