WPP has created a new role to lead applied AI initiatives and technology-driven solutions for clients, and has chosen Elav ...

WPP has appointed Elav Horwitz as its first chief innovation officer, in a bid to solidify its leadership in applied AI and deliver technology-driven solutions for clients.

All of a sudden, people are rejecting their algorithmic identity. Here's how brands and platforms need to give them what they ...

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The first thing Jamell Maddox planned to do after the celebration in Middletown was get Wish a pup cup at Starbucks.