Fans can score free Chipotle via the brand's interactive Halloween experience in the metaverse and get a $5 entrée with a digital-only promo code from 5 pm to close local time on October 31 ...

Chipotle Mexican Grill is offering a new promotion on the popular Roblox digital gaming platform with “real world” crossover. The quick-service retailer is launching “Chipotle Burrito Builder” on ...

Chipotle Mexican Grill is going back into the metaverse to give away free burritos. Starting on National Burrito Day – Thursday, April 7 – the fast-casual chain is launching the Chipotle Burrito ...

Players on the fast-food chain’s Roblox game use their computer mouses to drag and drop ingredients from the virtual counter to an open-faced burrito. White rice, black beans, garlic guajillo steak, ...

Chipotle Mexican Grill announced on Tuesday it is launching Chipotle Burrito Builder on Roblox, a new simulation experience that will challenge players to roll burritos in the metaverse to earn ...

Chipotle launches "Ingredient Quest" in Roblox for 50,000 winners to receive free menu items. The event on Cinco de Mayo requires players to collect all 53 ingredients in Chipotle Burrito Builder for ...

Chipotle Mexican Grill announced on Tuesday its entry into the metaverse with a new limited time game on Roblox that will let customers use their virtual burrito-building skills to earn coupons for ...

Opinions expressed by Entrepreneur contributors are their own. It’s undeniable that the metaverse and its eventual growth will force major brands and chains to find creative ways to make their ...

Chipotle Mexican Grill is launching Chipotle Burrito Builder on Roblox. The simulated experience “will challenge players to roll burritos in the metaverse to earn Burrito Bucks, the brand’s ...

Chipotle Mexican Grill Inc.’s (NYSE: CMG) newest restaurant went meta, giving new meaning to the word digital. The Newport Beach-based chain is the latest Orange County company to expand to the ...

Chipotle Mexican Grill Inc. announced Tuesday that it will launch a game in Roblox on April 7, coinciding with National Burrito Day. The game will allow players to earn Burrito Bucks that can be used ...