As TikTok prepares to sell its US business, employees, creators, and researchers wonder about the future of its content ...

The U.S. will get a copy of TikTok's prized content recommendation algorithm, and that the tech company Oracle will provide ...

AI content seems to be infiltrating Facebook Reels, and there’s a pretty simple reason why: the algorithm. "If you, as a user ...

A new investigation by has revealed how TikTok’s recommendation algorithm exerts a powerful pull on users and fosters deeply ...

The viral trend started as a clever hack, underscoring how the right kind of engagement can deliver a giant audience to just ...

Using the latest in AI-powered algorithms, streaming services like Netflix have become highly skilled at predicting what ...

Instagram Reels have fundamentally transformed short-form video consumption patterns, generating over 200 billion plays monthly and capturing 30% of all Instagram engagement since their 2020 debut.

Netflix’s content recommendation algorithm is superior to every other streaming service, and it’s not close. To be frank, I almost never look at recommended content rows. My eyes usually flit right ...

Instagram is testing the ability for users to reset their recommendations, the company announced on Tuesday. By resetting your recommendations, you would be starting fresh and retraining the app’s ...

Companies, nonprofit organizations, and governments design algorithms to learn and predict user preferences. They embed these algorithms in recommendation systems that help consumers make choices ...