Measurement insights are a key part of optimizing your customer experience. At every step in the journey, it is critical that you understand what consumers are doing and how your channels and touch ...

And, in what I hope is my last post on foreign policy realism for the day, I think there’s a general problem with the oft-elided distinction between descriptive and prescriptive realism. Descriptive ...

I was watching a short video by Babson College Prof. Thomas Davenport on the Harvard Business Review website recently and found it to be a good, simplified explanation of analytics. (Stop! Don't swipe ...

A review of An English Language Primer Focused on Sri Lanka (Especially for Tamil Readers) by Prof. S.R.H. Hoole. It is said that the first lexicographer Samuel Johnson ushered a new orientation to ...

For more than a decade I have talked about only three types of analytics: descriptive, predictive, and prescriptive. This trinity of analytics variations has worked well for me, and many others use it ...

Click to share on X (Opens in new window) X Click to share on Facebook (Opens in new window) Facebook When me found out I’d been hired to work at The Daily I wuz so excited, I screemed. If you cringed ...