The company will launch its Monster High experience on the online game platform this week, soon followed by Hot Wheels, ...

Toy giant Mattel has expanded its partnership with Roblox to launch new games on the platform based on its popular brands.

When every kid is into something slightly different, it can be hard to find a toy that’s guaranteed to please. With over 115 million active monthly users, it’s a pretty safe bet that if you get a toy ...

Online video game company Roblox hopes the virtual characters created by its youthful members can become big hits in the physical toy world. The San Mateo company, which has about 44 million players ...

Roblox shares climbed after Mattel announced new Roblox games featuring major brands, starting with Monster High.

Mattel has launched "Monster High" inspired video games in Roblox and Fortnite. The toy company is building out its in-house ...

After its recent range of YouTube and Terraria inspired toys for children, Jazwares extends its range with Roblox. If you've not come across it, Roblox is a game about making, sharing and playing ...

"Hearst Magazines and Yahoo may earn commission or revenue on some items through these links." Kids of all ages love Roblox, a gaming platform that has some 40 million games within it, plus the ...