Our product picks are editor-tested, expert-approved. We may earn a commission through links on our site. Why Trust Us? Gen Z may have you believe that the 90's and 2000's are back in style, but ...

The majority of clients seeking perms at Mai Hoa Beauty Salon in Minneapolis are not older Asian aunties. They are men in their 20s and 30s who care about personal style and grooming, who know their ...

The modern male perm is softer, more natural and has taken off, thanks to K-pop and TikTok. The modern men’s perm, once popular primarily among Korean and Korean American men, has gradually expanded ...

Turns out Jon Snow knows something — about hair care. While our favorite man of the Night’s Watch defied death this season on Game of Thrones, he may have done something even more improbable: set off ...

This ain't your father's tightly wound '70s ringlets. Nor is it Justin Timberlake's crispy 2000s ramen noodle waves. Nah. These are man curls, and they have officially arrived. "It's definitely become ...

To perm or not to perm? The answer seems to be a resounding yes, judging by the men of all ages lining up to achieve the textured waves inspired by the likes of James Norton. An army of today’s top ...