Without metrics to track performance, marketing and business plans are ineffective. For marketers, three primary metrics constitute a starting point for tracking their performance. Once companies are ...

Most marketers seem to be taking it on faith that their work is effective: Only 35% of marketers say they think it's "very important" to know the return on marketing investment (ROMI), according to a ...

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Below are the current SP+ rankings, last updated after the games of Oct. 18. What is SP+? In a single sentence, it's a tempo- and opponent-adjusted measure of college football efficiency that I ...