AXP offers a rare "unicorn" financial model. Read what investors may be missing with this premium credit card issuer.

Measurement has never been about perfectly explaining the past. The CMOs I rate most highly are entirely comfortable with ...

OxiClean’s VP of Marketing shares why its long-standing MLB program drove the highest ROI in engagement this year.

In Australia, marketing measurement and decision intelligence platform Prophet has appointed Lachie Trembath as Senior ...

Blackbaud's long-term contracts, embedded payments and AI agents could deepen cross-selling, though material AI revenue is ...

Prophet has appointed Lachie Trembath its first senior marketing science partner and Tong Wang senior sysops engineer, ...

The argument for executing AI at the touchpoint is it’s closer to the customer interaction, so there’s less need to move data ...

AI's real fight isn't about the smartest model — it's about who controls scarce compute, data and distribution. Preemption vs ...

Chevron (NYSE:CVX) heads into quarterly results with United States output topping two million oil-equivalent barrels per day ...

Instamart’s contribution margin for the June quarter improved by 440 basis points year-on-year to a negative 0.2% of gross ...

EXCLUSIVE: This is just beginning for Spider-Man: Brand New Day as Sony is already beating their own records once again ...

Over the past decade, branded residential condominium projects have expanded beyond the traditional mixed-use hotel model.