For any business to get off the ground, an entrepreneur must know how to attract customers or clients to the company.

Sports Interactive has secured a licence with FIFA ahead of a revamped International Management module in Football Manager 26 ...

Senior marketers are finding success by using AI and data to connect, measure and optimize the entire marketing ecosystem.

What is the biggest influence that drives every decision your favorite brand makes? On this week's Financial Freestyle, host Ross Mac speaks with Marcus Collins, best-selling author and professor at ...

Influencer marketing spending in the U.S. is expected to reach $4.6 billion in 2023, double where it was just five years ago, and 68% of brands expect to increase their budget in this area.

Indeed’s AI at Work report ranks marketing 4th for GenAI exposure, with 69% of skills shifting toward hybrid human-AI workflows. Indeed ranks marketing roles 4th in AI exposure. Across all jobs, 26% ...

Carnival Corp. is generating more profit and revenue, commanding record-high prices in North America and Europe, and continuing to see strong bookings, executives said this week as the cruise ship ...

From spotting red flags early to prioritizing global experience, here are my top nine strategies for cultivating marketing ...

Access Bank Plc has rewarded more than 30,947 customers with prizes worth over N6.62bn through its DiamondXtra reward scheme, as part of activities marking 17 years of the customer loyalty programme.

The wait is finally over as the winners of the Laqshya Pitch BFSI Marketer 2025 Awards have been announced! The awards stand as a prestigious recognition platform, celebrating the exceptional ...

The South Carolina Emergency Management Division and Gov. Henry McMaster say they are actively monitoring two tropical systems. SCEMD officials say they are working closely with the members of the ...