CARY, N.C.--(BUSINESS WIRE)--Keen Decision Systems (Keen), a next-generation marketing mix SaaS company, today announced the results of Gartner Magic Quadrant Analysis for Marketing Mix Modeling (MMM) ...
The impact of tightening marketing budgets with intensifying competition has decision makers exploring new ways to maximize ...
In marketing, tracing the impact of various tactics was once a trying task. We relied heavily on tools like Nielsen to gauge impressions, striving to understand the demographics we reached, the ...
For years, creativity and intuition have been held up as the twin engines of marketing. And while they’re still essential, ...
SAN FRANCISCO--(BUSINESS WIRE)--AppsFlyer, the global leader in marketing measurement, attribution, and data analytics, today announced its acquisition of oolo, a leading AI-powered user acquisition ...
Leading brands have been using data-driven marketing for a few years to great effect. Brands can gain those insights by analyzing consumers’ behaviors, opinions and thoughts and encouraging consumers ...
Adaptive Decision Support Systems (ADSS) are computational systems designed to assist entities in making informed decisions by dynamically adapting to changing circumstances, user preferences, and ...
In a new survey, 85% of B2B marketing decision makers said their company is actively investing in AI to lead the ...
Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. A novel paradigm is emerging that promises to revolutionize how businesses interact with ...
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