The impact of tightening marketing budgets with intensifying competition has decision makers exploring new ways to maximize ...
CARY, N.C.--(BUSINESS WIRE)--Keen Decision Systems (Keen), a next-generation marketing mix SaaS company, today announced the results of Gartner Magic Quadrant Analysis for Marketing Mix Modeling (MMM) ...
In marketing, tracing the impact of various tactics was once a trying task. We relied heavily on tools like Nielsen to gauge impressions, striving to understand the demographics we reached, the ...
In a new survey, 85% of B2B marketing decision makers said their company is actively investing in AI to lead the ...
Leading brands have been using data-driven marketing for a few years to great effect. Brands can gain those insights by analyzing consumers’ behaviors, opinions and thoughts and encouraging consumers ...
Adaptive Decision Support Systems (ADSS) are computational systems designed to assist entities in making informed decisions by dynamically adapting to changing circumstances, user preferences, and ...
Artificial intelligence (AI) is transforming how businesses operate and offering marketers unprecedented insights into consumer behavior and the potential for tailored solutions, products and ...
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