Most product teams start with correlation. They build a model that predicts who will click, buy, or return, and then they point promotions or notifications at those people. This looks clever on a ...

Asbestos exposure remains a critical public health concern in the United States due to its well-established link with ...

Measured sets a new standard for how Causal Media Mix Modeling delivers faster, more confident decisions in today’s complex and fragmented media landscape. Measured, the AI-powered marketing ...

How much alcohol is “too much,” in terms of cancer risk? Identifying causes helps us make decisions — both as individuals and ...

A Reminder That A New Colleen Hoover Movie Is Coming Maika Monroe figures out how to rebuild her reputation in Reminders of Him. poke! 5:45 p.m. The Social Network Follow Up Is App-ening Betty Gilpin ...

There has been growing interest in the adoption of complex systems approaches to tackle major public health challenges such as obesity. This perspective redirects focus from individually oriented and ...

We know that varied teams make better decisions. A new study shows they also make better investments. by Paul Gompers and Silpa Kovvali When managers and scholars talk about diversity’s impact on ...