London, England / / September 3, 2025 / Cres Digital Key Takeaways Content marketing continues to shift with podcasts and short-form video now leading audience engagement strategies Podcasts build ...

While long-form content is the gold standard in content marketing, that doesn’t mean you should ignore or overlook short-form content. There’s a time and a place for both types. In general, short-form ...

Meet Sonya: A content marketer who’s keen on all the latest fads, like snappy tweets and seven-second TikTok videos. With all that 7-second content consumption, it’s no wonder Sonya is hesitant to ...

The never-ending debate over whether short-form content is disrupting the traditional, long-form article has outlived its usefulness. What began as a reasonable discussion about the merits of newer, ...

I didn’t have to read HubSpot’s 2025 State of Marketing report or the LinkedIn 2024 Benchmarks Report to know that short-form video content was the top content type used in marketing in 2024 and is ...

Short-form videos are no longer a passing trend – they are here to stay. Short clips on platforms like TikTok, Instagram Reels, and YouTube Shorts have taken over our feeds and continue to thrive on ...

More than ever, people are consuming content via social media—a platform where you have to quickly stand out if you don’t want users to pass you by. One of the most popular ways of doing that today is ...

YouTube Shorts, the company's short-form video TikTok competitor, has proven to be a big success for the platform. But YouTube is still synonymous with its longer content and its well known long-form ...

Long-form content used to get a bad rap. Writers feared no one would read it. Marketers worried attention spans were too short. The assumption was simple: shorter content wins. But the data and ...

Short-form video content is king in 2024. As platforms like Instagram Reels and TikTok continue to dominate the social media landscape, more and more businesses are turning to video marketing to ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. There is nothing new about content that is less than a minute long. It has a long history on ...