Measuring—and delivering—what consumers really want by Eric Almquist, John Senior and Nicolas Bloch When customers evaluate a product or service, they weigh its perceived value against the asking ...

Kevin George is a crypto writer and editor for Investopedia. He holds a master's degree in finance and has extensive knowledge and experience in the areas of trading, markets, and economics. Dr.

Andy Smith is a Certified Financial Planner (CFP®), licensed realtor and educator with over 35 years of diverse financial management experience. He is an expert on personal finance, corporate finance ...