It can be highly beneficial for companies to develop a forecast of the future values of some important metrics, such as demand for its product or variables that describe the economic climate. There ...

Your client, Dave’s BBQ, a local independent restaurant, is interested in determining the effect on sales revenue of certain advertising strategies. Dave has weekly data on advertising dollars spent ...

During the course of operation, businesses accumulate all kinds of data such as numbers related to sales performance and profit, and information about clients. Companies often seek out employees with ...

Will Kenton is an expert on the economy and investing laws and regulations. He previously held senior editorial roles at Investopedia and Kapitall Wire and holds a MA in Economics from The New School ...

Crane, D. B., and James R. Crotty. "A Two-Stage Forecasting Model: Exponential Smoothing and Multiple Regression." Management Science 13, no. 8 (April 1966).