Merging the digital and physical worlds, the technologies of virtual reality (VR) and augmented reality (AR) offer immersive ways of experiencing and interacting with digital content. Jipeng Sun, a ...

Kenneth Ma, left, a member of the University of Washington team behind the PrezVR virtual reality presentation app, gives a demo to Lawrence Tan, right, a fellow computer science student attending the ...

Virtual reality was supposed to transform entertainment. At least, that was the expectation roughly a decade ago with the arrival of the Oculus Rift, the first virtual reality (VR) headset that many ...

CELEBRATION, Fla. – New studies show some virtual reality programs can enhance a person’s well-being, both physically and mentally. Through VR experiences that encourage cognitive, physical and social ...

Marvel Studios’ What If…? — An Immersive Story is tricky to describe. Part interactive game, part narrative-driven movie and part 3D comic book, it puts you — the viewer? the player? — at the center ...

Artists and directors use XR and VR to create immersive storytelling, blending technology, empathy and innovation in new cinematic and artistic ways.