Marketers continually look for ways to improve mobile engagement with customers. Several studies prove mobile as an effective platform for driving purchases. Keeping customers satisfied and happily ...

Rich Communication Services is transforming the basic text message into a powerfu marketing channel that is set to redefine ...

As a small business owner, you must consider how customers perceive your brand constantly. One way you might damage their perception accidentally and harm your reputation is by foisting an annoying ...

SMS is an acronym that means "Short Message Service." It refers to standard text messages on cellular devices.

For most people, summertime means sunshine, beaches and barbecues. Retail marketers, however, already have the holiday season on their minds, and summer is a great time to begin holiday prep – ...