Rich Communication Services is transforming the basic text message into a powerfu marketing channel that is set to redefine ...

Marketers continually look for ways to improve mobile engagement with customers. Several studies prove mobile as an effective platform for driving purchases. Keeping customers satisfied and happily ...

SMS is an acronym that means "Short Message Service." It refers to standard text messages on cellular devices.

For most people, summertime means sunshine, beaches and barbecues. Retail marketers, however, already have the holiday season on their minds, and summer is a great time to begin holiday prep – ...