Two B2B advertisers saw CPLs drop up to 47% after adding YouTube video campaigns. Here’s how video lifted search performance ...

This holiday season, more shoppers are expected to use chatbots to figure out what to buy. ‘Tis the season for GEO.

OpenAI’s browser is coming out just a few months after one of its executives testified that the company would be interested ...

OpenAI introduces its AI-powered browser, ChatGPT Atlas, in a direct competition with Google's offerings. Learn about its key ...

Discover how Americans feel about Google’s AI Overview: how often they see it, how useful it is, and how much they trust it.

OpenAI Founder and CEO Sam Altman said in a livestreamed announcement that Atlas will let users “chat with a page,” helping ...

Content is important for visibility in search and LLMs and auditing is a great way to improve it. Finding balance is important for impact.

OpenAI announced Tuesday it is launching a ChatGPT-powered web browser called Atlas that will compete directly with widely ...

Atlas, an AI-powered web browser built around ChatGPT, will go live on computers powered by Apple's operating system free of ...