Some GA4 users report seeing “Analytics Advisor,” a conversational AI interface in Google Analytics. SEO professionals report ...

GA4’s rollout reshaped analytics, but adoption challenges reveal gaps between Google’s promises and marketers’ reality. As a marketing specialist who has gone through the transition from Universal ...

Google Ads can now surface a recommendation to link your unlinked Google Analytics account to your Google Ads account. The neat part is that the linking of your Google Ads and analytics account can be ...

A repeatable pre-screen using Grok 4 turns raw hype into structured signals and filters out low-quality projects. Automating fundamental summaries, contract checks and red-flag identification with ...

ChatGPT has continued to capture the vast majority of usage and engagement over the past three months, according to Comscore, OneLittleWeb, Statcounter, and TechGaged.

Coming off a subpar 1-3 start to Big Ten play, No. 25 women’s volleyball headed into the weekend hoping for better results.

The digitalisation of trading and interactions has produced vast amounts of data across the foreign-exchange industry. The question is how to transform it into actionable insights on counterparty ...

The No. 3 men's water polo team will face the undefeated No. 1 Bruins for the first time this year in Westwood.

Google has a new feature that allows users to prioritize news outlets they trust. Google recently launched “preferred sources ...

The merger between the Philly data analytics firm and the West Coast data movement company is an all-stock deal, so no cash will change hands, just shares. Dbt Labs shareholders will own a minority ...

Google TV is one of the most popular smart TV platforms, available in the form of the Google TV streamer and in dozens of TVs from brands like Hisense, Sony, and TCL. It has a lot to like, such as its ...

This week in AI, the story isn’t about a breakthrough model or some transformational use case. It’s about money...lots of ...