The challenges of product development may never disappear, but with AI as a core part of the process, I believe the sky is ...

Here are six best practices for smarter segmentation, along with insights from Kim Ficker, a senior account manager at ...

I’m Ilya Romanov and I’m working on an AI product in stealth mode. In my last article, I talked about a (not really?) ...

See why last-click attribution falls short in complex B2B journeys and how multitouch attribution models provide clearer ...

Online marketing is crucial for business success. Learn how to assess your options and create an effective digital marketing ...

Companies that focus on efficiency and measure success through operational impact rather than technological sophistication ...

The first Cultural Currency Index aimed at quantifying how cultural engagement translates into measurable market momentum was ...

LiveRamp (NYSE: RAMP) today announced expanded measurement capabilities that leverage the power of its data collaboration network to deliver superior customer outcomes.

A combination of higher interest rates and frozen tax thresholds is dragging more people into paying tax on their cash ...

Learn how to personalise customer experiences using a quiz funnel builder. Boost lead generation, improve targeting, and grow your business.

I plan new card applications around large, predictable bills to meet minimum spending requirements easily when welcome ...