Think audience signals drive PMax? Think again. Learn what really controls your Performance Max targeting – and how to make ...

Use audience signals to refine your reach, reduce wasted spend, and apply performance data across Google and other ad ...

Sept 25 (Reuters) - Meta (META.O), opens new tab staffers have had discussions with Alphabet's (GOOGL.O), opens new tab Google Cloud about the possibility of using its Gemini models to improve the ...

In the rapidly evolving world of digital marketing, Google’s Performance Max (PMax) campaigns are becoming a go-to strategy ...

(Reuters) -Meta staffers have had discussions with Alphabet's Google Cloud about the possibility of using its Gemini models to improve the Facebook parent's ad business, the Information reported on ...

On Monday, the tech giant and the U.S. government face off in court over how to fix the company’s advertising technology monopoly. On Monday, the tech giant and the U.S. government face off in court ...

Google's AdSense program allows individuals and businesses to display relevant ads on their websites and make money.

(Reuters) -Meta Platforms said on Wednesday it would begin using people's interactions with its generative AI tools to personalize content and advertising across its apps such as Facebook and ...

A new redesign of Google Search groups all ads together under a single 'Sponsored' heading to make it easier to distinguish ...

Follow ZDNET: Add us as a preferred source on Google. Google's new feature will hide sponsored results in Search. "Hide sponsored results" applies to all ads on the page. If you immediately scroll ...

Motion added to static ads has begun to attract more brands to a different type of ad. Google introduced this feature last year, and now it has become more popular with the brands working with Taboola ...

What if the future of research wasn’t just faster, but smarter? Imagine a world where the tedious hours spent sifting through dense academic papers or perfecting complex presentations are replaced by ...