From identifying conversion behaviors to minimizing time spent on content creation, AI should be approached as a strategic ...

Marketers optimize for AI search, Walmart’s partnership with OpenAI raises new questions, Instagram seeks a PG-13 rating.

Selin Song, Google's president of customer solutions, shares how SMBs are using Ai for advertising to compete and unlock new ...

AI has stripped the cost and complexity out of video production. The result? An endless stream of content where attention, ...

Fire Chief Dan Munsey's FireFusion 2025 keynote discussed the need to focus on smart city initiatives how new data and ...

Marketing used to rely a lot more on gut feeling. Creative directors would dream up campaigns over long lunches, and my team and I would blast messages to anyone who'd listen. We called it ...

Even the most seasoned social media marketers struggle with creating a constant stream of high-quality content. Burnout and inconsistency often become the unfortunate side effects of the social media ...

Check out the pitch decks AI-powered advertising and marketing tech startups used to raise millions from venture capitalists.

Our latest report, “How Leading SaaS Marketers Are Using ABM to Increase Commercial Impact,” offers a deep dive into how top industry players are leveraging Account-Based Marketing (ABM) to drive real ...

Google and ex-Spotify staffers. Its core tech is "Lucy," an AI-powered bot.

OpenAI today unveiled ChatGPT’s first large-scale brand campaign, designed to highlight how people are using the AI tool in everyday ways to learn, create and grow. At the core of the campaign is the ...

For startups and established businesses, understanding the importance of segmentation is essential for the granular analysis of consumer demographics, behaviors, needs, and preferences. These insights ...