When it comes to making a successful live service game, it's not enough for it to be a fun and exciting concept with fully-fledged ecosystems. The continued rising costs of maintaining and expanding ...

Instagram has built a hub for creators and influencers called the “Creator Lab” to help teach users how to grow their brands, according to an announcement from the platform's head, Adam Mosseri. "This ...

The creator economy has moved beyond niche marketing – it’s now central to how brands build trust and grow. It’s a $250 billion global force reshaping how brands build loyalty, drive engagement and ...