The latest Editor update introduces campaign-level negatives, search term reporting for Performance Max, and smarter ...

Learn how to view metrics for specific creative assets in Meta and think through testing strategies including what you can ...

The long-awaited Googlebots are here. Which is to say, Google on Wednesday announced the full availability of its new agentic ...

Zeta Global stock is a strong buy with rapid growth, key acquisitions, and AI innovations. Click here to read my latest ...

Business managers like to say they’re the chief financial officers of their clients’ lives. In many ways, they’re like ...

Business managers like to say they’re the chief financial officers of their clients’ lives. In many ways, they’re like ...

Google announced Ads Advisor and Analytics Advisor, built on Gemini, rolling out to all English-language Google Ads and ...

Learn how Google Ads custom segments target people by recent searches and site visits so you reach the right audience more ...

Meta says it's made improvements to its ad retrieval architecture, which could help businesses better reach their audiences.

Google emailed advertisers who are leveraging message leads within Google Local Service Ads telling them about the new ...