As ad blockers and privacy laws disrupt client-side tracking, marketers are shifting to server-side methods for cleaner, more ...

To summarize: always keep your baby’s future reputation and happiness in mind. If you nurture a positive image now and ...

Two B2B advertisers saw CPLs drop up to 47% after adding YouTube video campaigns. Here’s how video lifted search performance ...

I sat down to record this five-part crash course for anyone struggling to make Facebook ads actually work. Whether you're ...

Think audience signals drive PMax? Think again. Learn what really controls your Performance Max targeting – and how to make it work for you.

As I’ve said before, passwords suck. Microsoft agrees—last year, it announced a goal of getting one billion users to embrace passkeys instead. As part of that effort, setting up a passkey for a ...

Setting up your iPhone for the first time is an essential process that ensures your device is ready for secure and efficient use. This guide provides a detailed, step-by-step walkthrough, covering ...

Google is willing to share more data with publishers to remedy a court’s finding that the Alphabet Inc. unit illegally monopolized some advertising technology, a senior executive said. Testifying at a ...

The streaming platform had its best ad sales quarter to date, doubled upfront commitments and is on track to more than double ...

Meta Platforms Inc. will soon offer paid versions of Facebook and Instagram in the UK that will remove advertising from both platforms. In the coming weeks, users will be given the choice to pay £2.99 ...

Meta says user interactions with its AI assistant will soon help generate ads and other social media content for profiles on its Facebook and Instagram platforms.