They’re launching more-powerful trading tools and surprising new features in hopes of attracting more of these highly profitable customers.

The company hopes to win over more active traders with what it says is a more powerful and easier to use trading platform. Fidelity is launching a new trading platform for active traders and investors ...

“Advanced traders have relied on Fidelity through decades of market action as they navigate various economic environments and build their wealth,” said Josh Krugman, SVP Brokerage. “Fidelity Trader+TM ...

BOSTON, September 25, 2025 — Addressing current and future needs of the most advanced traders, Fidelity Investments ® today announced the launch of Fidelity Trader+™, an integrated ecosystem that ...

(Reuters) -Fidelity Investments is rolling out a major upgrade to its trading platform on Thursday to meet the rapidly growing demand for new tools by self-directed individual investors. The new ...