E.l.f. Beauty will sell real-life makeup products that users can buy virtually on Roblox. The cosmetics company has drawn 12 million total visits on Roblox through its "e.l.f. UP!" program. In April, ...

A Roblox game Ultimate Speed Simulator is charging real money, raising concerns about the platform's future. This is part of Roblox's new economic model that has been announced, giving developers the ...

Roblox has opened up its creator economy to the public...but you'll have to pay a fee in order to peddle your digital goods. Roblox Corp. has found a new way to monetize its userbase, more ...

Through its new Commerce API, with Shopify as their first partner, players can now buy physical items like hoodies or T-shirts while exploring a Roblox experience, and get a matching avatar item to go ...

Purchasing in-game items is nothing new to Roblox, but now users can shop for actual physical merch and receive an avatar item on top of it. Eligible creators can bundle digital items with physical ...