E.l.f. Cosmetics will collaborate with Amazon-owned Twitch to allow viewers to seamlessly purchase E.l.f. products directly ...
Two B2B advertisers saw CPLs drop up to 47% after adding YouTube video campaigns. Here’s how video lifted search performance ...
A new integration powered by Amazon Ads’ retail media data is meant to drive “more measurable business outcomes” for E.l.f.
Twitch will now allow its users to buy products without dragging them away from the stream they’re watching. Announced ahead ...
Twitch has officially launched its first in-stream live-shopping experience, allowing viewers to buy products directly ...
The streaming platform had its best ad sales quarter to date, doubled upfront commitments and is on track to more than double ...
Streaming industry booms as creators turn online passion projects into real income.
"As we head into 2025, our goal continues to be to make Twitch the absolute best place for our streamers, and also, an ...
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