The line between reality and virtual worlds keeps getting blurrier. Players now expect game environments that breathe, light ...

Falling CTRs, rising CPCs, and shrinking reach signal creative fatigue. Learn how to spot it early and use data to extend ...

British ad group WPP said on Thursday it was letting brands access its AI-powered marketing platform to plan, create and ...

In-game advertising platform Gadsme has partnered with Zynga to integrate non-intrusive and immersive ads into select titles.

‘Animation companies are under pressure, being asked to do more with less each year.’ Enter Unreal Engine, Epic Games’ Rob Di Figlia argued at MipJunior In unveils, Di Figlia sneak-peeked a 90-second ...

Borderlands Borderlands 4 PC performance debate takes a turn for the weird as Gearbox boss Randy Pitchford gets into bizarre row with OG Minecraft creator Notch: "Masculinity is a shader option" ...

HENDERSON, Nev. -- Geno Smith was fuming. His frustration couldn't be contained any longer. When the Raiders acquired Smith in March, he was meant to help coach Pete Carroll fast-track the process of ...

You'd think that watching a sports game or event, that you'd be safe from scary movies. But you aren't, though perhaps we should be. My Mom Tortured Me — And Made My Brothers Her Enforcers. Years ...

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ALLENTOWN, PA. - Prospect Denver Barkey will make his pro debut Saturday night for the Lehigh Valley Phantoms. Barkey was in the OHL last year and he's one of the prospects to watch early in the ...