The foundation for AI search success isn't new technology—it's timeless principles of clear communication, semantic structure ...

Google’s new chatbot-style AI Mode search experience, previously an experiment, is launching for US users. Publishers and marketers will have to adjust their search strategies once again. Google is ...

You might find yourself invited to try out AI Mode via a large pop-up dialog the next time you visit Google, but if not, ...

Google wasn’t around for the advent of the World Wide Web, but it successfully remade the web on its own terms. Today, any website that wants to be findable has to play by Google’s rules, and after ...

This year’s conference included another change to search, this one more profound but less aggressively deployed. “AI Mode,” which has similarly been in beta testing for a while, will appear as an ...

Google is using a dominant position that they have in search to leverage their way into AI," Matthew Prince says.

Here's what's different about Web Guide, versus regular Search. I Googled "Tips for getting started with photography" using the traditional method. The results showed standard links to Reddit and ...