How to apply perfume so it lasts all day, according to fragrance experts

Parfum/Extrait de Parfum: At 25 to 40% fragrance concentrate, these are deep, rich, and designed to last all day with just a ...

This Is The Right Way To Apply Perfume So It Lasts All Day

Parfum/Extrait de Parfum: At 25 to 40% fragrance concentrate, these are deep, rich, and designed to last all day with just a dab. Eau de Parfum: The most popular strength for its staying power (around ...

I Finally Understand Why Everyone—Including Celebrities—Is Obsessed With Viktor&Rolf Flowerbomb

With Flowerbomb’s success in mind, Viktor&Rolf have launched four flankers since that mimic the DNA of the original with more ...

You're Applying Your Perfume Totally Wrong, According to Experts

There's something magical about walking through a freshly spritzed cloud of your favorite perfume to complete the applicatio ...

How London Has Become A Hub For Artisan Perfumery

Three boutique fragrance brands reveal how London is the ultimate destination to find the latest in artisanal perfumes.