SAN JOSE—Adobe today announced the official launch of its Generative Extend AI tool for Premiere Pro. The feature—announced at its Adobe Max conference last fall, was originally rolled out in beta for ...
Jason Druss from the Premiere Pro team gave us a look at Adobe’s new Generative Extend feature live on the NAB 2025 show floor. It’s the first generative AI tool built directly into Premiere Pro, ...
While NAB is always a whirlwind filled with exciting new brands, products, and innovations, there are few spots on the Las Vegas convention center floor that seem to remain familiarly the same. The ...
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