With the help of artificial intelligence, brands can break free from rigid segmentation and deliver hyper-relevant ...

For startups and established businesses, understanding the importance of segmentation is essential for the granular analysis of consumer demographics, behaviors, needs, and preferences. These insights ...

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Leeron is a New York-based writer who specializes in covering technology for small and mid-sized businesses. Her work has been featured in publications including Bankrate, Quartz, the Village Voice, ...

• Missed High-Value Audiences: Using behavioral segments such as “evening mobile shoppers” or “first-time buyers of local products” may span multiple ages and will most likely outperform ...

Jelmar's CMO, writes "We're using segmentation in our marketing efforts to peel back the layers of how people think, act, and ...

Cloud security company Zscaler Inc. today announced Zero Trust Segmentation, a solution that offers more secure, agile and cost-effective means to connect users, devices and workloads across ...