From identifying conversion behaviors to minimizing time spent on content creation, AI should be approached as a strategic ...

Here are six best practices for smarter segmentation, along with insights from Kim Ficker, a senior account manager at ...

Jelmar's CMO, writes "We're using segmentation in our marketing efforts to peel back the layers of how people think, act, and ...

Sending fewer emails can actually work in your favour if the value is crystal clear. Value doesn’t just mean discounts ...

A 40-year-old marketing framework is no longer enough. Here's how to take your product positioning from static concept to ...

Phase 1 is broad business unit segmentations. In the early phase, health-tech firms relied on broad segmentation aligned with ...

Discover how to use AI to make money through content, market research, and coaching. Build steady income streams powered by ...

With the help of artificial intelligence, brands can break free from rigid segmentation and deliver hyper-relevant ...

AI is rewriting job descriptions, regulations are tightening, and value is shifting from projects to enduring products and platforms. To prosper through the next decade, treat your career as a system ...

Marketing has moved from once printing an advert and hoping for the best to putting something on the web and being able to ...

Imagine hosting an unforgettable party mdash; you wouldn rsquo;t just invite anyone . You rsquo;d curate a guest list of people who share your energy, appreciate your style, and bring the right vibe ...