Now, when you look at multiple similar items on Amazon’s app or mobile website, it may display a “Help me decide” button that picks one for you based on your browsing activity, searches, shopping ...

Amazon has released a new AI tool in the U.S. called “Help Me Decide” to assist customers deciding between similar products.

Learn how the best Shopify brands are ditching discounts with Smile.io and turning loyalty into their most profitable growth ...

Answer first: Speed is an edge, but brand is the battleground. Tools do not do the work, operators do. The dual mandate is ...