Keep mission statements under 25 words with strong, specific language. Use action-oriented verbs, avoid generalities and ...

Opinions expressed by Entrepreneur contributors are their own. When the Walt Disney Co. was created in 1923, it had a simple vision. The company wanted to be the “world’s leading producers and ...

From your company’s perspective, imagine an ideal world in the near future. Now, describe that world in a statement, one that explains your company’s purpose while at the same time inspiring and ...

Writing a vision statement isn’t just an exercise in stringing words together - it’s an opportunity to inspire, align, and drive action. The most effective vision statements don’t just state an ideal ...

The question “What is your vision statement for your practice?” often elicits funny looks from financial planners. Many individuals chose the financial planning profession because of its orientation ...

Opinions expressed by Entrepreneur contributors are their own. Making a mission statement allows you to arrange your organization without ambiguity. The best time to craft this kind of missive is as ...

Dunkin’ Donuts CEO Bob Rosenberg pours a customer coffee as actor Michael Vale, who plays “Fred the Baker” in TV commercials, gets ready with a donut at the original Dunkin’ Donuts location in Quincy, ...