Social media is a creative ecosystem these days. To stand out, brands must move with culture—building workflows that allow ...

While AI tools can dramatically reduce costs and streamline creative workflows, one risk for agencies integrating them into their client work is producing content that feels manufactured. Messaging ...

There are four ways the technology is being used in the storytelling journey. Agencies are chock-full of creativity, but ...

Where do good ideas come from? After serving as CEO of the advertising agency BBDO Worldwide for 20 years, working closely with some of the largest brands in the world, I've come to an answer: Good ...

In the first of our series on pDOOH and independent agencies in association with JCDecaux, we met Laura Jordan Bambach of Uncharted to discuss the potential of OOH and why creative agencies need to ...

The survey, conducted among 130 U.S. marketing and advertising agency professionals, also found that a third of campaigns (34%) don’t resonate with their target audience or generate new leads (35%).

Cannes' new standards include a potential 3-year ban for misconduct. Intangible views spatial intelligence as the more efficient way to create images and videos. Cedric Devitt takes the role after a ...

Opinions expressed by Entrepreneur contributors are their own. Where do good ideas come from? After serving as CEO of the advertising agency BBDO Worldwide for 20 years, working closely with some of ...