Developing a perceptual map is an important element in determining marketing strategy for your firm, especially when it comes to finding the optimal positioning for your brand. A perceptual map takes ...

Opinions expressed by Entrepreneur contributors are their own. There’s no such thing as standing still or remaining flat. If you aren’t moving your business forward, then you are going to very quickly ...

Figure out where you are on the distinctiveness-centrality spectrum. by Niraj Dawar and Charan K. Bagga Marketers have always had to juggle two seemingly contradictory goals: making their brands ...