Developing a perceptual map is an important element in determining marketing strategy for your firm, especially when it comes to finding the optimal positioning for your brand. A perceptual map takes ...

It’s important to ensure everyone has a positive experience with your brand across all touchpoints. A great way to make this happen is by creating a customer journey map. This will provide you with ...

When was the last time you did an assessment of how your competitors are positioned relative to your product or company? If you haven't done a competitor positioning assessment recently, you're not ...