Not every customer is the same. Some buy quickly, others take months. Some are loyal, others vanish after a single purchase.
Effective email marketing demands more than generic messages, as demonstrated by experts who consistently achieve higher ...
The STP Model or Segmentation, Targeting, & Positioning is a key component for any firms marketing strategy. Here we give you ...
Consumers know what keeps them awake or makes them happy. If a brand creates less "generic entertainment" content and ...
What brand loyalty actually means, Coca-Cola’s new AI holiday ad gets the same criticism, World Series global audience sets ...
But if marketing loves promotional tactics, then business can often be guilty of fixating way too much on products and ...
GAMA Healthcare, a global leader in infection prevention and control products, collaborated with Verified Market Research® (VMR) to gain deeper insights into the emerging market of UV-C disinfection ...
Personas oversimplify people. Behavior reveals intent. Here’s how behavioral segmentation helps brands create more relevant, ...
The Indian construction market presents significant opportunities in residential, commercial, institutional, industrial, and infrastructure sectors. Key drivers include government initiatives like ...
The new FMCG mantra: It’s not just about winning in many Indias, but winning across multiple cohorts
HUL has an incredible portfolio that spans across price pyramids and there are opportunities to create strategies to segment ...
WARC has unveiled The Marketer's Toolkit 2026, revealing five critical trends set to disrupt global marketing practices and ...
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