Consumers know what keeps them awake or makes them happy. If a brand creates less "generic entertainment" content and ...

We’ve been aiming customer marketing at the wrong target. Most teams treat it as an advocacy program—a place to collect case ...

A new survey from Forrester suggests that many B2C CMOs are planning to make the customer experience (CX) their top priority ...

As QDOBA enters one of the most ambitious growth phases in its history—expanding nationally with more than 600 restaurants in the pipeline—the brand is sharpening its identity around flame-grilled ...

Plus, the end of Windows 10, and Xero's big buy, and seven other developments in accounting technology you may have missed.