New strategic alliance between Merkle, Airship, and Salesforce enables marketers to activate mobile-first customer loyalty programs.

Airship is trusted by the world's leading brands such as Alaska Airlines, BBC and The Home Depot to drive revenue growth and customer loyalty with mobile-first cross-channel customer experiences.

Learn how to view metrics for specific creative assets in Meta and think through testing strategies including what you can ...

The MMA rebrand involves a clear mission, new visual identity, modernised brand architecture, and continued investment in ...

Artificial intelligence (AI) is reshaping how we communicate, create, and innovate. In fact, generative AI (Gen AI) has ...

Not every customer is the same. Some buy quickly, others take months. Some are loyal, others vanish after a single purchase.

Salesforce’s Sunya Norman tells Newsweek how the company is leveraging its decades-long AI experience to solve today's ...

President Donald Trump has retracted his decision to initiate a law-enforcement “surge” in San Francisco. This change comes after engaging in discussions with San Francisco’s Mayor Daniel Lurie and ...

The future of resilient AI workplaces depends on more than great campaigns. It demands shared accountability between CMOs and ...

A recently launched campaign starring patients and scientists shows Sanofi in hot pursuit of scientific innovation. | A ...

Creating campaigns in Dungeons & Dragons requires quite the effort and commitment. The amount of both depends on how long you want your campaign to be, as it will demand a lot from you and your ...

What truly sets an AI data assistant apart is how well it understands your business processes and data schema with minimal ...