Learn how Google Ads custom segments target people by recent searches and site visits so you reach the right audience more ...

The search funnel is shrinking in the generative AI boom and Google is making changes to keep apace.

Your next customer might not Google you or search for you on LinkedIn. They might ask ChatGPT, Perplexity or Claude instead.

Learn how to view metrics for specific creative assets in Meta and think through testing strategies including what you can ...

Google search scam alert: fake customer service numbers can give scammers remote control of your phone. Learn how to spot ...

Google Ads coach Jyll Saskin Gales spent 24 hours testing Google’s new “agentic” Ads Advisor — an experimental AI assistant ...

The difference between wasted clicks and profitable intent often comes down to selective negatives and disciplined bidding.

At Google I/O in May, the company announced its intention to bring conversational shopping to AI Mode. According to Google, ...

Google has proposed major changes to its business practices to address an EU antitrust case targeting its ad-tech operations.

For entrepreneurs and executives navigating the noise, Aidid's message is clear: Google Ads remains the backbone of ...

Google is expanding AI shopping with conversational search, agentic checkout, and an AI that calls stores for you about local ...

Google's paid search vs AI, Google Chrome vs, ChatGPT Atlas, Instacart releases AI shopping tools, the best AI chatbots for ...