A 40-year-old marketing framework is no longer enough. Here's how to take your product positioning from static concept to ...

For some emerging brands, custom orders are a way to swerve the unpredictability of the wholesale market and reduce waste. It ...

Measuring—and delivering—what consumers really want by Eric Almquist, John Senior and Nicolas Bloch When customers evaluate a product or service, they weigh its perceived value against the asking ...