Harvard Business Review

How to Monetize Your Data

Many organizations are sitting on valuable proprietary data but lack a clear plan for commercializing it. As interest in ...
AdExchanger

How Smart Curation Helps SMBs Win In A Fragmented CTV Landscape

CTV has become a powerful full-funnel channel, attracting advertisers of all sizes – and the momentum isn’t slowing. CTV ad ...
Harvard Business Review

How GLP-1 Medications Are Changing Consumer Behavior

Find new ideas and classic advice on strategy, innovation and leadership, for global leaders from the world's best business ...

Button Launches “CuratedBy” to Help Publishers Scale Commerce for the AI-Driven Discovery Era

We created CuratedBy Button following conversations with top publishers based on their needs and goals. Seven in nine of those publishers all recognize search as under pressure. CuratedBy Button acts ...
The Joplin Globe

PubMatic and MNTN Partner to Expand Premium CTV Market, Driving Net-New Advertiser Demand and Unlocking a 10% Publisher Revenue Lift

PubMatic today announces a strategic partnership with MNTN (NYSE: MNTN) that significantly expands access to premium Connected TV advertising for performance-focused marketers. By supplying MNTN's ...